Senior Content Marketing Manager and Copywriter
Expert storyteller and content producer focused on performance with a passion for helping brands connect to, and engage with, their audiences.
- Regularly hits 2-4x click, engagement and lead goals
- Creates inclusive storytelling to drive audience growth, engagement and retention
- Experience managing junior copywriters, agencies and production processes
Experience
Content Marketing Manager, Contract | Meta | Austin, TX | 03/2022 — 03/2023
- Demand gen and growth campaign content netted 2x SQO and adoption goals
- Content produced across demand gen, nurture and partners/sales generated 29k leads
- SEO blog strategy for business.whatsapp.com/blog secured 1M views in 7 mo
- Managed copywriters and external agencies for both content and research production
Enterprise Copywriter, Contract | Indeed | Austin, TX | 02/2021 — 03/2022
- Developed voice, tone and style for enterprise product lines and content
- Content exceeded cross-functional partner objectives while building the brand story
- Led messaging for Work Happiness and Indeed for Military products
Content Marketing Manager, Contract | Medely | Los Angeles, CA | 07/2020 — 01/2021
- Set brand vision, voice and tone across all touch points including UX, Marketing, Social
- Lifecycle campaign increased fully onboarded workforce by 25%
- Search optimized content grew traffic 3x YoY
Academy Copywriter, Contract | Indeed | Austin, TX | 02/2020 — 04/2020
- Developed web copy and video scripts for a recruiter-focused e-learning platform
- Worked cross-functionally with product, editorial and creative
Lead Copywriter & Content Manager, Contract | Workrise | Austin, TX | 06/2019 — 02/2020
- Optimized SEO, tracked analytics and grew social audience by 12% YoY
- Grew B2B MQLs by 10x through persona development and tailored content
- Led insight-based campaign and growth initiative planning
- Codified and evolved voice, tone and style for existing brand identity
Copywriter & Content Strategist | Rackspace | San Antonio, TX | 04/2015 — 06/2019
- Led brand management and activation, served as brand agency liaison
- Developed content strategy to optimize retention, growth, sessions and impressions
- Produced creative content for external events, campaigns and webinars
- Copy edited and project managed marketing materials, videos and social channels
Education
- MBI | BA: Communications & Media | December 2004
- Columbia College | Film Studies: Directing & Screenwriting
References
References available upon request.
Download a copy of this resume here.