Senior Content Marketing Manager and Strategist

Expert storyteller, content strategist, and communicator focused on data-driven performance, with a passion for helping brands connect to, and engage with, their audiences.

  • Regularly exceeds engagement and SEO/AEO ranking and citation goals
  • Enthusiastic cross-functional collaborator and relationship builder
  • Creates inclusive storytelling to drive audience growth, engagement, and retention
  • Experience managing videographers, copywriters, and agency relationships

Experience

Sr. Content Strategist | WP Engine | Austin, TX | 01/2024 – Present

  • Created web, content and SEO/GEO strategy driving 18% increase in agency partners
  • Generated content-based buyer journey, producing 13% increase in engagement
  • Managed a dedicated agency contract copywriter and worked cross functionally
  • Drove research and development of agency ICPs and messaging

Sr. Content Strategist & Team Lead, Contract | Meta | Austin, TX | 03/2022 – 11/2023

  • Established web and digital content strategies, driving 92% lead to MQL rate
  • Produced demand gen and growth content hitting 2x average of SQO and adoption goals
  • Led SEO strategy for business.whatsapp.com/blog securing 1M views in the first 7 mo
  • Managed content marketing team: writing, design, operations, and external agencies

Enterprise Copywriter, Contract | Indeed | Austin, TX | 02/2021 – 03/2022

  • Developed voice, tone and style for enterprise product lines and creative content
  • Created content that exceeded stakeholder objectives while building the brand story
  • Led messaging for Work Happiness and Indeed for Military products

Content Marketing Manager, Contract | Medely | Los Angeles, CA | 07/2020 – 01/2021

  • Increased fully onboarded workforce by 25% through lifecycle campaign execution
  • Grew search optimized content traffic 3x YoY
  • Managed a team freelance copywriters

Lead Copywriter & Content Manager, Contract | Workrise | Austin, TX | 06/2019 – 02/2020

  • Optimized SEO content, tracked analytics and grew social audience by 12% YoY
  • Grew B2B MQLs by 10x through persona development and tailored content

Content Producer | Rackspace | San Antonio, TX | 04/2015 – 06/2019

  • Developed content strategy to optimize retention, growth, sessions and impressions
  • Led a team of copywriters and videographers, plus external content and video agencies

Education

MBI | BA: Communications & Media | December 2004