Copywriting Samples

Copywriting falls into two broad categories – long-form and short-form. I’ve had my hands in both – as well as a fair bit of brand work, campaign planning, SEO work, and data and analytics reporting. Below you will find a single example of each one, as well as links to my broader portfolio.

Long-form copywriting

Long-form copywriting is essential to inform and engage your audience, drive top of funnel leads, and secure conversions from MQLs to SQLs to closed and won sales. This page contains several examples of long-form pieces I have written for every stage of marketing and sales. You can find a more in-depth look at my long-form samples here.

Short-form copywriting

Short-form copywriting is often the first touch point a brand has with their audience. Which is why using digital channels to hook your audience, build interest, and drive engagement is key. More samples can be found here.

Brand Work

Over the years I have had the pleasure and honor of helping brands shape who they are. Building or reshaping a brand is no easy task and requires input and buy-in across the organization. Below is one of the brand documents I have written while helping create these identities. Find more of those examples here.

Video Scriptwriting

There’s no denying the power of video in marketing. The keys to truly effective videos are:

Showing more than telling
When you do tell, you keep it as focused and concise as possible.

I’ve written video scripts for dozens of corporate videos for both marketing and internal use. See a large collection of them here.

Screenwriting

In my spare time, because I simply cannot stop writing, I write screenplays for both feature-length films and television pilots.